How to get the transition from Brick-and-mortar to Click-and-mortar
by: Admin
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In order to guarantee their own survival in the rapidly merging internet economy, existing brick-and-mortar companies must leverage their brand recognition, customer base and core expertise while meticulously appraising areas in which the internet can help their business.
It is normal to be skeptical about such a radical transition at first. One might start the Brick-and-mortar to Click-and-mortar transition by selecting an internet development company to partner with his brick-and-mortar business to rapidly add to its skill set and commence the transition. Simply put, brick and mortar businesses must develop a strategic relationship with an internet firm for not only starting the transition process, but also for getting the edge over purely DOTCOM companies. The fundamental business shift is also imperative in this situation. According to the experts, changing the flow of information changes the business model and the way one leverage that information implies that the previous structures and processes have to change, sooner or later. For instance, manufactures previously did their shipping from the warehouse backdoor and only worried about how many palettes got out in old times.
If internet enabled companies are able to create the continuous-move (a term used by logistics experts where shippers pick up goods along their routes), those companies can cut shipping costs significantly.
Redefining business relationship is another crucial thing do for getting a transition from Brick-and-mortar to Click-and-mortar. With the change of business-to-business metrics and the similarity of the products (via online exchanges, commoditization of products and transparent pricing), factors like getting something at the right time, and at the right cost have become absolutely important. Therefore, one should create a solid system for decision support in order to monitor how well his company is doing according to its own metrics. Although there is a risk that that current brokers and distribution channels may not understand the challenge of doing business in the new way, Click-and-mortar opens the way gate for creating new channels and one should make the most of out of this opportunity when the transformation phase begins.
Most importantly, one should move fast and create shareholder value, not yielding to the thought of making mistakes. It is not very easy to get the transition from Brick-and-mortar and Click-and-mortar. However, one must take the initiative to do so if he wants to compete with others successfully in any field of business.
About the Author
About Author :
Abdul Vasi is a Marketing Expert specialized in Internet Marketing, His Web hosting India Company Hostcats HostCats provides you with reliable but affordable web hosting solution for your online business. You can find other useful articles written by him in Hostcats Article Directory
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