Web Design and Customer Service
by: webmastergrace
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Word Count: 731
I decided to go off the track a bit in this
article and discuss non-technical issues people should concern when they choose
a web
design Canberra Australia or web development firm. In my experience, there are four types of
web design firms in the market:
1.
Pretend Web Designers: I call them Pretend
Web designers because their work is very basic and the web development they do
is very amateurish. These designers are the people who have very little
knowledge of good web design principles and have not enough skills or knowledge
to deliver a professional web design. The only USP they have is that they are
very cheap in price.
2.
Freelance web Designers: These web
designers are professional web designers who run their own business as a
Part-time activity and work as full-time web designers elsewhere. They are able
to deliver professional
graphic design Canberra
Australia to their customers. However, the biggest problems faced by their customers
are delays in project delivery and meeting deadlines. The other problems
customers face is the lack of imagination as only one person’s creative input
goes into the design of the website. Also sometimes these web designers are
inaccessible during business hours. One benefit customers get is that they get
a professional website at a relatively cheaper price.
3.
Professional Web Design Firms:
These firms are Professional web Development
firm and have a team of web designers and web developers. They provide
professional web design and developments. They have a great portfolio and are
capable of delivering the best possible solution. However, I have found that
these firms have the maximum number of un-satisfied customers. This may
surprise you but here is a list of some of the reasons:
a.
Lack of Customer Service:
Some of these web design firms grow so quickly that they forget the
fundamentals of customer satisfaction i.e. Customer Service
b.
Overlook small jobs: These
web design firms are not interested in small jobs. They forget that some of the
small jobs may lead to substantial business in future.
c.
Bureaucracy: It may sound odd
for a private organisation, however a lot of people I have spoken to in the
last few months have mentioned it to me. People have told me that a lot of
staff in these organisations is unable to take a decision themselves and thus
it takes a lot of time to get any information from these firms. This leads to
inability in providing prompt service to the customer.
- Web Design Firms with
focus on Customer: There are a very few Web
Development Firms in the market that focus on providing high level
solutions with best possible customer service. The trademarks of these web
design firms are:
a.
Prompt Service: These web design firms
will promptly return customer calls and endeavour to keep customer informed at
every step.
b.
Flexibility: These web development firms
are flexible to incorporate customer requirements at any stage of the process.
For them customer interests are paramount.
c.
Educate the customers: Web Design firms
focussed on Customer Service are ready to educate customers. They always give
the pros and cons of each function a customer wants to incorporate in his/her
website. This makes customer aware of the advantages and disadvantages of each
approach.
d.
Take a pro-active approach: These web design
firms take a pro-active approach in the customers’ projects. They keep
customers informed of the new options available to them and how their business
can benefit with those options.
If you are looking for a website design
firm for your business, make sure that you choose a firm that suits your needs
best.
Web Design can be a daunting and time
consuming task and it is important that you choose a firm that excels not just
technically but also does extremely well in Customer Service. This is important
for you to get the best out of your investment and a good web design firm can
improve the bottom line of your business as well.
About the Author
Grace is an associate
editor to the website http://www.sigmainfotech.com.au/.
Sigma InfoTech is a firm,
Website design
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