Why is SEO so important?
by: Adrian McLean
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Word Count: 637
An article looking at what SEO
is and why it is so important to drive traffic to a website, and what
can happen if there is no SEO targeted text within a website.
Today the Internet is used by millions of people the world over, and it
is one the best mediums for communication available. Virtually every
topic in the world has a website or page devoted to it, with some
topics having millions relating to them. It is easy enough to create
and publish a website as there are tools available that will
practically make the website for you. However, once your website has
been made and published the next step is getting people to actually
visit it and this can be the challenge for many website owners. So the question is asked “How do I get visitors to my website?” There
are various tricks and tools a person can employ to target traffic to
their website, many of which are frowned upon by the Internet
community. Probably the best way of ensuring a steady stream of
visitors to your website is through clever SEO. SEO (Search Engine
Optimisation) is a way in which the wording contained within the text
of a website enables it to be highly ranked when words contained in it
are put into a search engine.
Every time a person uses the Internet and a search engine
they need first need to decide what it is they are looking for and will
then type this into the search engine to begin the search. Once this
has been done a list of websites that have the words relevant to the
search in it will be displayed. There is usually a short description of
the website underneath each entry on the list, and the person using the
Internet will then click onto which website seems to be the best
looking one for them. SEO is used when writing the content for websites
and can either make or break the rankings of a website.
Sometimes the content of a website might be highly informative and
relevant for a person wishing to read up on a certain subject, however,
due to poor SEO it will be ranked low, and as a result will not appear
on the first few pages of a search. This leads to the website being
ignored. After all a person looking for something on the Internet will
not want to trawl through hundreds of websites in order to find what
they are looking for. Instead they rely on the search engine they are
using to provide them with a list of the best sites and more often than
not will click into one of the top 5 sites presented by the search.
SEO is a way of using keywords that are related to the topic within the
body of text contained on a website in order for search engines to pick
up on them. It is not only a specific keyword that can be used, phrases
are often used too. For instance, if you were looking to find out more
about acupuncture on the Internet and typed ‘acupuncture’ into your
search engine it is likely that not only would that word be used
several times within the text on the top listed website, but also
phrases containing it. Such phrases could be ‘acupuncture clinics’ or
‘acupuncture doctors’ etc.
As shown SEO is an important way of using certain words or keywords in
order to maximise the traffic to a website by ensuring that it is
highly ranked in searches. Without the use of SEO a website can be
totally overlooked in searches and as a result get no traffic to it.
This is not what a webmaster wants and many will pay particular
attention to the SEO on the sites.
About the Author
Adrian McLean is responsible for Search Engine Optimisation (SEO), at the leading SEO Company in the UK, to learn more about SEO, please visit www.searchengineoptimising.com
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