Seo Consultant India for Top Search Engine Marketing Services
by: ruchiraseo@gmail.com
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Word Count: 505
Lets begin with a note on
proper keyword selection & organizing. First of all, there are a few basic
characteristics of search queries/keywords that are important to note. The
first is that only the most popular search queries are alike. For many sites,
the targeted search keyword mix on a particular page will be quite broad. This
is important as those pages will serve as the landing pages.
The second most important point is that studies suggest that between 40% and
55% of all search queries are three terms or longer. This indicates that people
are starting to use the power of search to better target their requests.
Hence keeping these factors in mind it is incumbent upon the site owner or
agency to develop a comprehensive keyword list that fits their site and
marketing objectives. These lists can be generated using any of the search term
sugestion tool like Wordtracker or Overture inventory search term tool.
However, the Google has minimum CTR threshold that must be met for keyword
listings. Pending that Google automatically penalizes for poor click through.
So it has to be made sure that the keyword selections meets that minimum
requirement of click thorough.
Some general keyword selection & organizing tips are:
- Target Keyword selection
- Avoid single-word keywords
(or at least be suspicious of them, as they aren't usually very
successful). Instead, start out with 2 or 3 word keyword phrases. - Use keywords that precisely
describe the products and/or services that you actually have to offer.
Collect all keywords that are highly related to a particular product or
service into a single Ad Group, and then show an ad about that exact
product or service. Use the 2500 Ad Groups available to you in your
account to your advantage - to advertise each product or service that you
offer in a very targeted way. - Avoid 'what if' keywords. An
example of a 'what if' keyword: an advertiser selling greeting cards
running on the keyword 'Christmas gifts'. Well the logic is, because cards
normally go with gifts, 'what if' someone searching on 'gifts' might also
need cards? Better to run on the keyword ‘Christmas cards’. - Thoroughly understand how
each of the keyword matching options functions. Then make an informed
decision, and don't hesitate to experiment. Full details on the matching
options are available in the AdWords FAQ - If you are using broad or
phrase matching, then use negative keywords to your advantage. Info on
this is also in the FAQ.
About the Author
| Vikas Malhotra is a
successful Internet marketing consultant. He is an online branding expert
with experience in online media planning and also search engine marketing. |
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