Search engine optimization
by: marketingbodrag
Total views: 597
Word Count: 548
Web
optimization has as a main purpose the attraction of a number as big
as possible of visitors and their conversion into clients. The
conversion rate of the visitors that entered your site through a
search engine is much bigger than the conversion rate of users who
come from CPC and CPM campaigns. So, as a result of web optimization,
a certain page of a site will be ‘found’ in search engines with
the help of some expressions called keywords or key phrases. These
are the target words for which a web page is optimized. Generally it
is recommended that every page should be optimized for 1 or 3
keywords or key phrases.
The web
optimization process can imply radical transformations in the
structure and the content of your site. Web optimization is realized
in the same time with the site, because every aspect of the website
and every step in its realization is very important and it is
connected to the optimization process.
Also,
web optimization implies the processation of the listed information
(this process is called web copy writing) which has as a purpose to
increase the relevance level of a text from a page, related to the
keywords for which it is optimized.
The
results of this process are influenced by a lot of variables. In the
first place it is very important how much is optimized the category
of web sites in which are included the words for which you want to
optimize the page.
The
optimization process begins with a careful evaluation of the site for
which the optimization is made and of the sites from the same
category. These sites help very much a specialist during the
optimization process. Also these sites could be sites that offer the
same type of services or products. After these sites are examined the
key words for which optimization are done can be established.
The next
step is the reorganization of the site structure and the content,
according to your necessities. In order to make an optimization of a
site, its content has to be unique and full of key words. To maximize
the effects of the optimization make sure that you optimize the words
that can bring you a large number of visitors
Web
optimization can bring fantastic results which can increase even ten
times your number of visitors and clients but also can ‘destroy’
your business because it can affect the visibility of your site on
the internet. In most cases, a gradually web optimization brings you
results and stability. Through unorthodox techniques some companies
or ‘professionals’ in web optimization can give in a short period
of time a good position of your site in search engines, but also this
site will be immediately eliminated from the data bases of the search
engines because of the optimization techniques used. The most
frequent method of forced optimization is to introduce a huge amount
of hidden text in web pages, most often with small relevance or
without any relevance regarding the content of the page. This
technique is called SEO spam and it can make a site to be banned in
the searches of search engines.
About the Author
Oana is the head of marketing department at BODRAG. Visit our website: http://www.bodrag.com
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