Role of Link Popularity in getting Top Google Rankings

by: seoguru2007
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Word Count: 1479

Link popularity has assumed tremendous importance for getting good ranks
in Google now a days. In fact, what started as a friendly reciprocal link
exchange program among various webmasters has now become a sub-industry within
the SEO industry itself, with thousands of link farms popping up every day,
claiming to provide 100s of "quality industry-related links/trade
leads" for huge sum of money! Yes, if you are interested in getting top
ranks in Google, then you must pay effort in building up links for your site.
But, first the basics.

How many sites link to your site? In other words, state the link
popularity health of your site. Have you ever been asked this question? And,
did not know what to say?

Go to Google. Type in link: www.cnn.com in the search box. The number
that Google throws up, namely, 115,000 (on the blue-colored bar present on top
of the page) at the time of writing this article, is the total number of sites
that are currently linking to www.cnn.com, and which have been indexed by
Google. In other words, this number can be greater than 115,000, or more than
115,000 sites may have currently linked to www.cnn.com, but it won't show up
with the (link: www.cnn.com), because those sites are not in the Google's
Database.

Methodology for building link popularity through Reciprocal Link Exchange
Programs

Create
a html page, preferably named as "Resources/Links/Partners" and
place a link of this page from Index Page of your site. This page should
never be more than 1 click away from the index page of your site else
webmasters won't be interested in participating in the reciprocal link
exchange program.

Target
both “industry-related" and "non-industry-related" websites
as your link exchange partners. For example, if you are providing SEO
services, then try getting links from "industry-related websites
(i.e. websites dealing with SEO, maybe your business rivals). This is
important, because if 10 of your rival (here SEO) sites give link to your
site, then Google will surely pay importance to your site, because getting
links from rival companies are difficult. Your site MUST be of some high
caliber else the other 10 sites won't have linked! Also, try procuring
general links as well.

Always
exchange links with websites which have high PageRank (PR) (at least 4,
the more the better!) (both Index Page as well as Resources/LinksPage of
the Link Partner's site should have PRs of >=4)

Have
a link code ready for participating in link exchange program. Here is a
sample link code for a SEO company.<a href =
http://www.search-engine-optimization-ranking-placement-services.com title
= "search engine optimization ranking placement
services">Search Engine Optimization, Ranking, Placement
Services</a> - Offers Search Engine Optimization, Ranking, Placement
Services to get top ranks in various Search Engines.Always prefer a text link
(as given above) in comparison to a banner link, where your chance of
Google spiders, i.e. Googlebot finding the potential keywords is limited
only to the "alt tag" of the banner. Also, Google pays
importance to the text of the incoming link/anchor text (i.e. the incoming
link text must contain high potential, relevant keywords), so develop a
link text with title ("search engine optimization ranking placement
services") which will help you in Google Ranking.

Refrain
from java script link code because Google spiders find it difficult to
index.

There
are various ways of approaching and procuring potential link partners.
Firstly, how to get industry related websites to link to yours? Suppose,
"search engine optimization", "search engine
promotion" and "search engine ranking" are 3 of your core
keywords. Go to Google. Type in each of the three keywords, and find the
top 10 sites for each keyword. Now, you have 10 * 3 = 30 websites. Visit
the links page (if applicable, since some sites refrain from participating
in link exchange programs) of each of the 30 sites, and note down all the
sites that are linking to these sites. For example, if each of these 30
sites have 10 sites linking to it, you have 10 * 30 = 300 potential
websites to exchange links with. (Please note that our experience shows
that conversion rate of successful link exchange is 1 in 4-5, i.e. if you
approach 4-5 websites, 1 site will ultimately provide you with reciprocal
link, so in order to get high incoming links, you must research
extensively and find more potential link partners. Also, as mentioned
above, always try to exchange links with websites having PR >=4).

If
you request a link to a top-level page or the homepage of your site, this
will have a positive effect on this page. If the PageRank™ of this page
increases, then the page below it will increase (if the internal linking
structure is correct), but it will still be one PageRank™ number below the
page above it that was linked to.

Manually
submit the page to Google where your link partner has placed the link of
your site. For example, if your link partner's website is www.abc.com and
he has placed your website in his resources page, namely,
www.abc.com/resources.html, then go to http://www.google.com/addurl.html
and submit www.abc.com/resources.html. It is very essential for getting
good ranks in Google that you submit the page where your site has been
placed by your link partners.

Importance of Messageboards, General Forums and Guestbooks

Of late, you will find that some websites belonging to the
"most-highly-competitive" industries (e.g. casino gambling industry,
domain registration and web hosting industry) that have achieved top ranks
through links from messageboards, general public forums and guestbooks. These
techniques are sometimes highly profitable for Google Ranking and hence, it is
wise to do some research in Google and find some popular messageboards/forums/guestbooks
which are already in Google's Index. Here also the target should always be to
get messageboards/forums/guestbooks which have a minimum PR of 4. After finding
the potential messageboards/forums/guestbooks, submit your site's information,
containing a description and URL in those messageboards/forums/guestbooks.

For example, let's say www.messageboard.com is a popular messageboard

After you have submitted your site's information in www.messageboard.com,
it will generate a URL, say, www.messageboard.com/msgboard/1.html where your
site has been placed. Here also, you need to submit this newly-generated URL
(i.e. www.messageboard.com/msgboard/1.html) which contains information and
links to your site to Google (http://www.google.com/addurl.html) for achieving
good ranks in Google.

Note : Try targeting messageboards of educational (.edu)/governmental
(.gov) institutions since they usually have high PRs and receive huge amount of
traffic every day.

To read more articles click on
http://www.searchengine-optimization-guru.com/seo-whitepapers.html

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