Google Search Engine Optimization Services by SEO Company India
by: ruchiraseo@gmail.com
Total views: 138
Word Count: 374
With the recent '
google & its impact on the SERPs, typically on the commercial search
phrases, it has become imperative that we now examine paid advertising scenario
at google. For scores of merchants, now paid advertising will be the only way
to help them salvage their holiday sales, as also future revenues. This will be
a two parts article, with the first part focusing on the google paid
advertising space & the second part on the best practices thereof. However,
before we start on googles adwords & adsense programs a word or two on
online advertising industry performance in 2003.
Online Advertising Industry:
According to the Interactive Advertising Bureau (IAB), the online advertising
industry sales have been robust this year with three consecutive quarters of
growth witnessed for the first time in last two years. Lets first look at the
yearly sales figures for last three years. Online advertising climaxed in 2000
with $8 billion in revenue (dot com boom) before declining to $7.1 billion in
2001, and $6 billion in 2002. This year in the first three quarters, the sales
have been estimated at a healthy 5.07 billion (up 13% from the same period last
year). The break up of the quarterly sales figure is as under:
- The first quarter sales have
been at 1.63BUSD - Second quarter is pegged to
have clocked 1.69 billion (up 14% from same quarter last year) - Third quarter is estimated to
have done 1.75billion.( 20% growth from this quarter last year)
According to IAB, out of the 6bUSD figure of 2002, 15.4% (or
roughly 1 billion) can be attributed to Search term related sales. This is up
200% from the figures of 2001.
The contribution of search term related ads has been estimated to 31% of the
second quarter figures. No break up for third quarter figures is however
available. Financial firm Salomon Smith Barney expects the estimated $1.4
billion market in 2003, to grow 30 percent to 35 percent per year, reaching $5
billion by 2008.
This Advertising space is dominated by two major players (obviously): Google
& Overture.
About the Author
| Vikas Malhotra is a
successful Internet marketing consultant. He is an online branding expert
with experience in online media planning and also search engine marketing. |
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