Frequent errors in the optimization for search engines
by: marketingbodrag
Total views: 143
Word Count: 509
The most usual
errors in web optimization refer to the following aspects
Ignore of
‘Title’ tags
It is one of the
most frequent errors committed, with a direct negative effect upon
the positioning of your site in a search engine. Most of search
engines consider the ‘title’ tag very important because the
information entered here is the one that is presented. Therefore try
to enter in the title the keywords which you consider to have the
biggest relevance for your site.
Irrelevant keywords
A certain
category of webmasters use irrelevant keywords which are meant to
increase the traffic on site. If you want to develop an on-line
business, the key words that you use must be representative for the
domain of of your activity.
Spamming
This is a method
deprived of ethics through which the same keywords are repeatedly
used in the “title” tag, the meta tags and in the content. This
method is used in order to improve the position of a site in an
artificial way, but the search engines detect these techniques and
diminish the ranking of those sites. Therefore, do not use too many
keywords.
Text and
invisible links
This is a method
through which it is tried the misleading of the search engines. Web
pages are loaded by links and keywords which are hidden to the user
but visible for search engines. The problem is that these have now
the capacity to detect this technique and its utilization leads
without any exception to the exclusion of your site.
Links
to and from useless sites
It
is known the fact that a high number of links that lead to your site
increase its importance for search engines. Though, not every link
that leads to your site helps you. Try always to obtain links only
from sites that have a good ranking.
Errors
as a part of the HTML code
If
your site presents errors in the html code it will not be well ranked
by the search engines even if it has an optimized content .The
loading speed will be small and there will be incompatibilities with
certain internet browsers. The best way to avoid this situation is
the html code validation before subscribing the site in search
engines.
The
utilization of un-canonical URLs
During
the optimization process make sure that every URL of the page that
follows is canonic. This will have a positive influence upon the
visibility of your site in a search engine.
The
excessive graphic in a page
The
way through which search engines are reading your site resembles with
that of a text browser. A huge amount of graphic does not lead to a
good site positioning. It will negatively influence the download
speed of the site and will not attract the visitors. Try to use
content with many key words instead of a great number of images.
Also, use ALT text in order to describe the used images.
About the Author
Oana is the head of marketing department at BODRAG. Visit our website: http://www.bodrag.com
Rating: Not yet rated
Login to vote