Branding through SEO
by: seoguru2007
Total views: 33
Word Count: 1038
What brand is all about?
Though many things are considered
to be part of a brand, a brand is essentially the perception of the customers towards
a product. This perception is much more important than the tangible attributes
that are commonly associated to a brand, like the name, logo, packaging and things
that symbolically represent a product. The perception of the users is
responsible for the equity of a brand or a brand
value.
How exactly brands help to sell?
According to Davis Aaker, the
Vice Chairman of Prophet, creator of the Aaker Model™, and an eminent teacher
and writer on branding and marketing, brands have equity because they have high
awareness, many loyal customers, and a high reputation for perceived quality. It
is a general trend that consumers prefer high-equity
brands because they find it easier to interpret what benefits the brand
offers, feel more confident of it and get more satisfaction from using it. This
brand equity or perception about a product cannot be developed overnight. It takes
considerable amount of time and conscious efforts to establish a brand in the consumers’ psyche.
Why it’s a different ball game
when it comes to World Wide Web?
Advertising and other marketing
efforts are the most widely used mediums for establishing a brand and building
brand value. Much like the conventional process of brand building, online
business or e-commerce is also heavily dependent on advertising and online marketing campaigns.
Why search engines are so
important for online brand building?
As major portion the online
buyers depend on the search engine results to find the product or services they
are looking for, search engines are undoubtedly the most powerful medium for
building a brand in the online business.
According to a recent study, 62%
of search engine users look no further than the first page of the search
results and 90% of them do not go beyond the first three pages of the search
engine result to select a site for making purchase. Moreover, 36% of search
engine users believe that the top ranking companies at the search engine result
pages are top companies in that respective industry.
How does SEO benefit the online
brand building process?
- Be at the top
- It quite evident that if you are looking to build a brand at the World
Wide Web, your site must feature at the top result pages of the leading
search engine and most likely in the first result page itself. It will not
only guarantee increase of traffic to your site but also effectively build
your brand image. To get that
coveted top ranking at the organic search results of the leading search
engines like Google, Yahoo, and MSN, search engine optimization is the
most viable solution you have got.
- Break the
digital divide - A successful SEO campaign will not only improve your
search engine ranking but also put you in the same bracket with the best
and largest players in your industry. Being at the same platform with
biggest names in your industry will surely increase your brand value.
- Leverage from
your ranking - With the top ranking at the leading search engines, it
is quite evident that traffic to your site will significantly increase.
The best part of this traffic is that most of them are pre-qualified
customers and hence major part of these leads will convert in sales. So,
with a search engine ranking your customer base will increase rapidly. This
increase in the sales will not only give you a financial gain but also
build an interest and reputation of your brand thanks to the recent trends
of blogs and online reviews and of course word of mouth that spreads like
fire in the consumer market.
- Improve the
page rank - With more visitors, greater sales volume, the importance
of your site is improved significantly. With this improving reputation at
the online world, your site is all set for a top ranking for longer period
of time that will result is a sharper increase in the brand value.
- Be consistent
in your SEO objectives - With a consisting ranking at the leading
search engine result pages, you create a long lasting and strong influence
on the mind of your customers. This will guarantee the brand loyalty of
the customers. Therefore, it is important that instead of one time SEO
campaign to take a long time program for your SEO initiative that will
definitely contribute to your brand
equity.
- Brighten your
online image - Online reputation management that is the buzz in the present
context can be successfully done with the help of SEO. By providing better
ranking of pro brand sites and eventually lowering the ranks of the ‘boycott’
or ‘flame’ sites you can achieve better brand management through SEO.
About the Author
With over 100 clients, SEOguru Technologies, a SEO, SEM and web development agency, delivers measurable returns of your marketing investment through its various solutions.
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