Networking Socially on an Internet Business Platform
by: live2support
Total views: 78
Word Count: 540
What is Social Networking
The single most distinguishing feature of the current tidal
wave on the Internet is that it provides a forum for two-way communication and
active participation. Gone are the days when the Internet was merely a one-way
conduit for information research. You can not only seek information today on
the Net but also, comment on its quality, add to it, promote it and even rate
it on a point rating scale. Social networking also gives surfers opportunities
to talk to one another, develop friendships, associations and long-lasting relationships
not necessarily restricted to dating romance and marriage. Like-minded
individuals who share a common passion—short wave radio for instance—can form
their own group or social network. Businesses too have found that the Internet
provides a powerful forum to network from a business perspective which
eventually streamlines and promotes the process of buying and selling of
products and services.
Three Ways to Leverage the Power of Social
Networking for Business Growth
Building online communities with a common social agenda is
no longer fashionable today, it has become standard practice. As long as there
is place on the band wagon, here are three reasons why you should do so quickly
assuming you haven’t done so already:
Beyond the First
Wave
If you own or operate an Internet business or are thinking
of doing so, the social networking segment is one that you should carefully
consider. Social networking sites allow you to build your company’s profile on
the site complete with streaming video, pictures, podcasts and rich descriptive
textual content. This allows your company to cash in on the phenomenal visitor
traffic these web sites experience every day. Many net surfers visit these
social networking sites to simply “look around” and browse web pages. Moreover,
it is easy to locate businesses in a specific category because of the high
quality of search functionality these social networking sites possess.
Back Linking and
Page Rank
Secondly, your company profile on a social networking site
can generate valuable back links for your corporate site which in turn has the
potential of improving your page rank. As long as these back links are
meaningful with appropriate anchor text, the benefits can be worth the effort.
Lead Generation
through Social Networking
A confirmed and stable presence on a social networking site
provides you with access to other companies and their accompanying profiles.
This can serve as a valuable marketing tool and can help you identify potential
customers who may have a need for your products or services. The sales leads
you will generate through your listing are warm because you are already sharing
a common communication platform with your potential customer base.
Social networking sites to choose from
Although FaceBook, MySpace and Orcut are the obvious
choices, there are others which you should seriously consider. These sites have
an almost exclusive business focus and welcome corporate participation. They
include:
- Linkedin.com
- Ryze.com
- Zominfo.com
- linkya.com
You should actively consider incorporating
social networking on your marketing mandate because of the current trend toward
two-way interactivity and the potential for immense business growth. More information about SSL with Purpose can be
found at
About the Author
http://ssl.live2support.com/webpromotion.php
Live2Support Inc.
http://www.live2support.com
Rating: Not yet rated
Login to vote