Internet Marketing Terms

by: seoguru2007
Total views: 89
Word Count: 971



  1. SEO – SEO or Search Engine Optimization is a
    process through which rank of a website is improved in the natural search
    results of the search engines.




  1. SEM – SEM or search engine marketing is a way
    of promoting a website through the paid listing services of the search
    engines.




  1. PPC – PPC or pay per click is a SEO model in
    which the client company pays the SEO agency on the basis of the hits that
    is originated for the SEO campaign.




  1. Blog – Web log that is widely known as blog is
    a user generated content on the internet. The subject of blog can range
    from personal diaries to music, video, business, in fact anything and
    everything.




  1. Email Marketing – Email marketing is process
    of promoting a product or service or an idea by sending direct emails to
    the target audience.




  1. Google Adwords – Google Adwords is an online
    advertising program run by Google. In this process certain keywords are
    targeted for a websites and advertisement campaigns are run for those
    keywords through Google search results.




  1. Analytics – Google Analytics is an effective
    tool offered by Google to track the visitor information of a website.




  1. Link Popularity – Link popularity is process
    in which links from other websites are earned in order to improve the
    importance of that website on the internet.




  1. Page Rank – Page rank is a value that Google assigns
    to a web page based on the importance of the page on the internet that is
    determined by the number of incoming links to that web page and few other
    factors.




  1. Search Engine Submission – Search Engine
    submission is a process in which a website is formally submitted to the
    search engine for enlisting.




  1. Directory Submission – In directory submission
    a website is enlisted with an online directory.




  1. Press Release Optimization – Press Release is
    a form of article through which a company announces about its new
    products, services, and events to the media.




  1. Social Bookmarking – In social bookmarking
    websites, users create and store bookmarks of their choice. These
    bookmarks can be viewed by others and that let them know about new
    services and latest concepts which are making news in the online world.
    For example del.icio.us, Digg, Furl, My Web, Reddit are some of the most
    popular social bookmarking websites.




  1. Anonymous user marketing – In anonymous user
    marketing the user data is analyzed and on the basis of that, the content
    of the web pages are customized to make them more relevant to that
    specific user.




  1. Affiliate marketing – Affiliate marketing is
    an age-old tool to promote online businesses. In this process different
    websites are made the affiliate who refer user to the site and get share
    on the revenue.




  1. Hubpages – Hubpages is a website, where
    registered users can post their content for free. Through this website
    anyone can promote his or her services and products.




  1. Viral Marketing – Viral marketing is an online
    marketing technique in which the user is facilitated and encouraged to
    pass along a marketing message.




  1. Podcasts – Podcast is a digital media file
    that is distributed over the Internet using syndication feeds for playback
    on portable media players and personal computers. In the recent time
    podcasts are created and distributed over the internet for promotional
    purposes.




  1. Social Networking Websites – Social networking
    websites are websites where users can log in to create a profile for
    themselves and then interact with other members. Off late some social
    networking websites are also being used for online marketing by referring
    users to a particular site including Orkut, Hi5, MySpace etc.




  1. RSS Feed – RSS that stands for 'Really Simple
    Syndication' is a family of web feed formats used to publish frequently
    updated content such as blogs, news, podcasts.






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With over 100 clients, SEOguru Technologies, a SEO, SEM and web development agency, delivers measurable returns of your marketing investment through its various solutions.

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