Importance of Keywords for SEO
by: alexroderick007
Total views: 82
Word Count: 1296
site, because the keywords can make or break site future. So selecting correct
keywords is an art, so that your visitors can reach on your site directly
without any problem. But if your keywords are not according to your potential
customer’s desire, or your web site doesn’t have the keyword which they are
looking for then they will miss you, which is very bad for the future of your
site. You should remember that when you select keyword for your web site, you
must use those words which are related to your contents and also popular search
words as well. This is called keywords optimization.
A good web page contains information that people are looking
for. Keyword search is an art which we have said earlier, for this you have to
choose good keyword which are really good and match with your contents, and you
must use appropriate tool to select your keywords then you must succeed to
select suitable keywords. For example if your site is related to the “dog care”
then your keywords is related to the “bathing of dogs”, “eating habits of dogs”
etc, so that when people search for the “bathing of dogs” then your site also
show in the result, because when people search on all these types of sites then
they use these types of keywords, which is too common and also related to these
sites.
How to select
keywords: Search engine use the keyword to show the rank pages. If you
select the right keywords then it should be good for your site. Keywords search
is the building block for the search engine optimization. Search engine use those
keywords or phases to display web pages which are relevant to these terms.
If you want to select your keywords then you must spend some
time on your company site and concentrate on products and quality then you set
your keywords according to your products and your service. The most obvious is
the direct description of our product, for example widgets if you are selling
blue widget then you must set your keywords like “widgets” or “blue widgets”.
If you select your keyword blue widgets then your site must display in the result
of the search engine. If you have a product which is stain killer then you set
your keywords as “stain remover” or “stain killer”, these types of keywords
helps to search your site. If you have web Design Company then you must select
any keywords like “web design”, “web designing”, “web page design”, “internet
web site design”, “web design and development”, “web site design” and many more,
these types of keywords helps a site to make the future of the web site.
Site description statements: one thing keywords are not the
only way to promote your website. After the whole analysis you must make a list of 30
keywords, 15 is better. Put them in the order of impotency. Here are five steps
to selecting keywords so that you can make the best keyword decision for your
SEO strategy.
- Make
a list for selection process: Sit down and think about what your web
site is about. What is your product and your preliminary service or what
your potential customer thinks about your website? With this process you
can make a simple list of keywords for the selection process. - Select the alternative of your
keywords: Review the list you made in step one and try to come up with alternate keywords
that are similar to the ones you listed. For example, if you sell
ice cream or cakes bakery products, you could make your list of keywords
even more specific by listing the different types of ice cream that you
sell. Then your list might be expanded to include chocolate, vanilla,
tutti-frutti, dry fruit, mango flavor, banana flavor, and many more. The
more specific you can make your keywords, the better your chances of
finding keywords that have little competition from other Web sites. - Go for some software:
Now you just move your side to select the research portion of the keyword
selection process. Use some software or web based tool to select more
specific keywords for the site. - Select Common or
popular search word: Review the popularity of each search items on the
World Wide Web. This will helps you to select the better keyword and the
result of the search engine. Keep one thing in your mind that your
keywords are common and which is used by the visitor during any search if
your keywords are not searchable then it affect the future of your site. - Implement your keywords in your site with the help of the
Mata tags, alt-image tags, page title, site maps, and anything else you
can use to incorporate the keywords you selected. Keep track of your site
statistics so you can see what needs to be changed once you have
implemented your keywords.
These are the
few tips to research your keywords, because the success of your website
may depend on traffic going to your site from search engines.
Keywords Solidity: The true definition of keyword Solidity is the
ratio of the word that is being searched for, against the total number of words
appearing on a given web page. If your keyword occurs only once or twice in a
page of 800 or more words, obviously it has a lower keyword Solidity than a
keyword that would occur six or seven times in a page of similar length. For
Example: Suppose you have Web Design Company and your web site represents your
company world wide, but you have chosen your keyword not according to your
contents or nature of your site. You select your keywords regarding PHP,
Photoshop, Flash, Animation these words are very rare in the description or a
single web page during search your site is stands in the last number of the
search engine, because the ratio of the word against the total number of words
appearing on the given web page is very less. So these types of ratio destroy
the future of your site.
So when you select your keywords
you just select those keywords which have solidity on your web page. Solid
keywords also help to brighten the future of your site.
So in the end keywords make or
break the future of your site. You never select any keyword from anywhere you
must be conscious during the selection of the keywords. The future of your site
is depending upon the selection of the keywords. If your keywords are solid and
also describe your business then it helps to increase the traffic on your site.
A big website is not so big if no one finds it. Keep in mind to research your
keywords carefully from the Potential consumer's viewpoint and then sit back
and watch the traffic roll in!
About the Author
The author is Business Head for The Web Design Company, http://www.webdesigningcompany.net. It deals in web site design, website redesign, flash, 3D animation, logos, Banner Adds etc.
Rating: Not yet rated
Login to vote