7 Reasons To Have Google Analytics Track Your Website Health
by: seoguru2007
Total views: 79
Word Count: 475
Easy To Use
Google analytics is easy to
implement and use for monitoring the visitor statistics. It takes very less
time and absolutely no specialized skills to create a Google Analytics account,
obtain and implement the tracking code for the web pages.
Once the code is
implemented within the pages, it is easier to retrieve the analytics results
from the customizable GA account interface.
Scalable For Any
Size
Google Analytics is
operated with the same sophisticated infrastructure and technology that Google
is based on. So, this robust system is capable of handling websites of any size
and importance. Google analytics can seamlessly handle the visitor statistics
of high traffic websites of enterprises as well as small website.
Integrated With
Adwords
Google analytics is
integrated with the Google Adwords. If you are having a Google Adwords account,
you can access the Google Analytics account from the Adwords interface as well.
Moreover, Google Analytics calculates ROI metrics from automatically imported
cost and keyword tracking data.
Comprehensive
Visitor Statistics
Google Analytics gives you
comprehensive visitor information including number of visits, bounce rate,
pageviews, avg. time on site, new visits, country and region wise visitor
analysis etc. You can select a specific time period to see the visitor data for
that period of time. This thorough analysis of the visitor information that is
presented through graphical analysis will surely help you monitor and improve
traffic to your site.
Traffic Source
Information
A vital part of the Google
analytics report is the ‘Traffic Source Information.' In this segment, details
of the source of the traffic to your site are given. With this report you can
determine which is the major source of visitor to your site, whether it is
search engines, or referral sites or direct visitors. With this information you
can further work on the promising areas to significantly increase the traffic.
Content Overviews
‘Content Overviews' gives
you a detailed idea of what are the pages that are bringing in maximum traffic
to your site. With this information you can determine you can effectively plan
the content of other pages to eventually improve the overall quality of content
to your site to effectively increase traffic.
Goal Setting
Goal conversion is the
primary metric to measure the success of the business objective of the site. A
Goal is a web page that a visitor reaches only after completing a desired
action like making a purchase, registering for a service or downloading a file
etc. With Google Analytics you can also define a funnel path if you want the
visitors to take a particular route before they reach the Goal.
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About the Author
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