5 Points for Developing Search Engine Friendly Content
by: seoguru2007
Total views: 87
Word Count: 533
Content
development is one of the key elements for search engine optimization. Other
than helping the page to get better ranking in the search engine, content is
instrumental for transforming a visitor to a customer. For developing search
engine friendly content, certain guidelines that need to be followed in
accordance with the ethical SEO practices.
- Original Content - The most important part of developing content for
search engine optimization is to write original content. Plagiarism has
been there in the SEO industry from the early days. Copying content from
the website that has good search engine ranking, is a common practice.
This practice has serious effect on the ranking itself. Search engines,
especially Google, take harsh steps for plagiarism in web content. They
lower the ranking of the sites and even ban the sites in extreme cases.
Check content duplication at http://www.copyscape.com.
- Content Size - The next most important thing is the size of the
content or number of words for a particular webpage. Primarily the size of
the content is based on the competitiveness of the keyword. It is
important to write meaningful and informative content within the
stipulated word limit.
- Keyword density - Keyword density, that is the ratio of number of
repeatations for a particular keyword and content size, is another
important aspect of developing content for search engine optimization. The
keywords should seamlessly integrate with the content.
- Variation of Keywords - Along with repeating the keywords, it is
effective to use variants of the keywords in the content. By variants we
mean words that are closely related to the particular keyword for which
the page is being developed. For example, let's say a page is developed
for the keyword "real estate dealer." It will be effective if
the words "real estate agent", "dealer of real estate"
and "realtor" are included in the content.
- Flawless Content - Another important aspect of developing search engine
friendly content is writing error free content. Misspelled words or typing
errors can damage the feel of the page as well as affect the search engine
results.
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