10 Golden Rules of SEO
by: seoguru2007
Total views: 91
Word Count: 699
- Keyword
Research – Keyword research is the basic and primary requirement of
any SEO campaign. The success of the SEO campaign largely depends on the selection
of the right set of keywords that will be optimized for a site. Selecting
wrong keywords might bring traffic to your site but that lead will not
convert into sales.
- Title – Title
of the page should ideally contain the keyword and clearly state what that
particular page is all about. The title should be brief, specific, ideally
contain 6 – 8 words and create interest of the readers.
- Description
– Description of the page should be ideally of 25 to 30 words, contain the
keyword for the page in an unbroken manner and should present the essence
of that page in a concise way.
- Meta Keywords
– Meta keywords is another area that
makes the content of the pages search engine friendly. It is effective to
put the keyword of that particular page along with two or three other
relevant keywords in the meta keywords.
- Content – Content
of a web page that is written with the objective of search engine
optimization should always support dual purpose. It should be search
engine friendly as well as grab the interest of the reader to ultimately
convert a visitor to a customer. To make the page search engine friendly
the keyword density of the page should be maintained to its optimum level
that is determined after considering host of factors including popularity
of the keyword, size of the content and so on.
- Alt Tags –
Alt Tags of the images that are placed in the page should ideally contain
keyword of that page. It is a great way to trigger the search engine
spiders.
- Site
Architecture – Architecture of the site should be carefully planned.
To get maximum benefit from SEO point of view, the home page or the index
page must have links to the optimized pages. The optimized pages should
ideally contain links to other pages of the site.
- Site Map –
Site Map is another aspect that can induce the search engine spiders. Site
Map must contain links to all the optimized pages of the site.
- Link
Popularity – Link Popularity or the number of incoming links to a site
is a deciding factor for the popularity or importance of the site in the
world wide web. This technique of determining the popularity of the site
was first introduced by Google and it is still the most important criteria
for the ranking of a website in the Google search engine.
- Search Engine
Submission – Manual submission to the leading search engines will
ensure faster indexing of the web pages in the search engine database that
will quicken the ranking of the website in the search engines.
About the Author
With over 100 clients, SEOguru Technologies, a SEO,
SEM and web development agency, delivers measurable returns of your marketing
investment through its various solutions.
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