The Effectiveness of Corporate Communication
by: andrewshw2
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Word Count: 396
In the research conducted by Alisa Mosley, 200 out of 247 executives set the price for communications errors between $10,000 and $10, 000, 000. Undoubtedly, communication mistakes cost too much to a company and its’ image to be committed even from time to time. Effective communication not only improves employee understanding and commitment, but has the power to correct the mistakes made in the past. Once corporate image is endangered and loyalty of customers and employees is lost, there is nothing more precious then a fair talk. Organizational communication climate must be rewarding and should flow in accordance with employee expectations. Employees look at the organizational communication system when they try to identify what an organization really values. Messages should be rewarded, as employees often do not feel free enough to clarify what they do not understand.
As such, there are two crucial parts in creation of healthy communication environment, which contributes to higher job satisfaction, customer loyalty and a positive corporate image: stimulation of feedback and explicit and detailed company policy. Professionally written explicit communication policy, which contains company rules that promotes organizational objectives alongside with rewarded feedback results in mutual understanding. Leaders must think about “how we communicate here” and evaluate rules set from the side of employees. Only organization with effective communication is able to survive in contemporary highly competitive and highly changeable environment.
The three key leadership traits incorporated into the “ICE” model alongside with effective communication not only contribute to positive corporate image through employee understanding and overall effective workplace relationships, but are also emblematic of emotional intelligence. Emblematic emotional intelligence was named by the Fortune 100 executives a master leadership competency. A study conducted by Kellough, J. Edward, which involved 121 business organizations worldwide, estimated that emotional competencies alongside with effective communication that stimulated feedback and employee understanding constitute 69 per cent of the abilities crucial for effective performance of an organization. Integrity, courage, and empathy must be embedded into every manager’s value system not only because they are part of an organizational image, but also because they are the essentials a moral and responsible society operates on. Leader, as an example to follow for everybody under his or her control, must in the first place learn to take responsibility for own actions and only then and under this condition he or she will be able to lead others.
About the Author
Andrew Shwartz is staff-writer at Custom-Writing.org, service essays writing. Andrew has been providing assistance to students with essays editing and Custom Research Papers for over 2 years. He is always willing to share his own experiences, provide quality custom writing services and writing tips to students of all academic levels.
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