The increase of online sales
by: marketingbodrag
Total views: 164
Word Count: 725
In this article
we will present some simple changes that can help you to increase your online
sales.
Title and description
A simple change
of the title or of the main description can produce a big increase. The title
and the description must focus on the benefits of the product, in order to make
the reader curious and to make him a client. You must address directly to your
client in order to make the communication more efficient.
Background color
It is a simple
change which can increase your sales. The most suitable color is dark blue, but
also gray, black and white. You must focus upon your target category of
clients, because different categories react different.
Audio marketing
Adding an audio
component to your page can increase your. Audio files make the communication more
personal and increase your credibility.
Exit pop-up
It is a very
strong tool for collecting information. It is a very good way to make the
visitor return to your site after he leaves it.
Font color
Colors have a
very important role in online marketing. You can increase your conversion rate
using a red font in tiles and descriptions. Underlining with the yellow font
has a very strong effect .Use underlining, bold and italics far what you
consider important. All internet readers use scanning when they are reading the
pages.
The text from the command button
If you have only a command button and it is
situated at the end of the page you might have a problem. You should put a red
line round about the command button. It could be one of those simple actions
which double your sales.
Newsletter/Auto responder
Unfortunately not
all the visitors from your site are ready to buy. In order to have success you
have to be permanently in touch with your potential clients. For this you must
make everything that is possible to take their email address in order to inform
them.
The product
When a product is
presented on a page try to maintain the attention on it with all the possible
information. If on the same page you present products and other information you
distract the visitors’ attention and you confuse him. The focalization on
client and product must be at a high level.
Web interaction
By publishing on
the site your confessions about the product, you can increase your sales. Credibility
is very important on the internet and through the declarations of the pleased
costumers you can obtain personal communication. When the people who risked and
made business with you would be pleased, you obtain from them a very strong
confidence. The opinions of the clients must be included in the marketing plan.
The guarantee
The guarantee of
the products is a very important aspect. A strong guarantee, on a large period
of time, shows that you are very confident in the products that you sell. The
longer the period for the guarantee is, the fewer the returns will be. The
customer that buys for the first time is more important than the value of his
order.
Pictures
It does not
matter what are you selling online, you can increase your sales by using the
pictures of the products. In this way a little change of picture’s type can increase your sale. If
you use 3D pictures you will automatically increase the number of visited pages.
Also the time that a visitor spends on your site increases and the more time he
spends on your site the bigger is the probability to sell him something.
Bonuses
Peoples who are
buying from the internet are looking for an advantage. You can increase your
sales using a system of bonuses. If a product is going to be ordered and
receives a bonus you can considered it an ordered product. Using the words
“limited offer until” makes the customer to fell the need for an order. If
these expressions are used normally and not aggressively they can increase your
sales in a spectacular way.
About the Author
Oana is the head
of marketing department at BODRAG. Visit our website:
Rating: Not yet rated
Login to vote