The Right Typeface Can Create Effective Business Cards
by: print_place01
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Word Count: 523
Choosing the most suitable typeface can spell a world of difference in creating an effective business card printing
project for you and your business. The typeface that you choose is a
significant factor in the overall design and layout of your business
card printing project.
However, with as many as 20 thousand kinds of typeface available, how do you choose the one that’s most suitable for your needs?
1 – Limit your choices. With 20 thousand typefaces, and still
many being developed everyday, narrowing your selection to a few can
help a great deal in getting you the most suitable typeface for your business card printing project.
And don’t just limit your choices; choosing the typeface also gives you
the tone or voice that you would want to have in your business card
printing project. Remember that your choice of typeface creates the
tone that you would want reflected in your business card printing
project. The tone would then represent the image that you would want
your prospective clients to have of you.
As your business card printing layout reflects your
personality, so does your choice of typeface. For example, Garamond is
perfect for those in the banking industry as it portrays stability and
dependability. For a classier and elegant look, a classic serif font
will do wonders for your business card printing project.
2 – Use a script typeface sparingly. Although they are elegant
and classier to look at in your business card printing project, they do
make it difficult for your prospective clients to read your business
card printing information.
3 – Never use a script typeface in capital letters. Need I say more?
4 – Always go for readability rather than the aesthetic. Your
business card printing project holds your contact information, which is
crucial for your target clients to get in touch with you. Always make
sure that you choose a font that is readable and legible. Don’t be
enticed to use the new and trendier fonts available nowadays. Although
these fonts can get you attention, it won’t work at all if your target
readers can hardly read your name or your phone numbers.
5 – Use no more than 3 typefaces in your business card
printing piece. A simple rule to remember in whatever marketing
material you’re creating, be it business card printing, brochure
printing, flyer printing, poster printing, and even catalog printing.
The rule of thumb is to have one font for your business card printing
heading, another for your business card printing body, and then another
for emphasis. Avoid using too many fonts as it will provide a cluttered
appearance that will distract your target clients, rather then help
them recall your information.
If you’re still at a loss after reading this, you can always
hire a professional graphic designer to do it for you. They have more
than enough experience to know what would be the most suitable for your
business. So take some time to talk to your business card printing
designer and tell him or her what you want and need for your business
card printing project.
About the Author
For more information, you can visit this page on Business Card Printing
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