The Basics of Successful Postcard Marketing
by: Admin
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Word Count: 450
Postcards are an exceptionally effective and cost-effective marketing
format. They require no envelope, yet they frequently feature brilliant
and arresting graphic designs. However, postcards must follow a few
basic design and marketing rules to reach their desired audience.
Any marketing campaign should always ask: what sort of audience is the
postcard trying to reach? Whoever receives your postcard should be
motivated to either place an order online or visit your brick and mortar
store. The postcard should portray your product or service in a light
that is both enticing and prompts action on the part of the consumer.
Whatever the tone, it should match the product. Pairing a dramatic tone
with a whimsical product can be risky.
Offering discounts, special offers, and free quotes can be an excellent
way to spur consumer action. The postcard should also utilize humor and a
vivid graphic presentation. A dull, ordinary postcard will very likely
find itself in the trash bin. An amusing or especially dramatic postcard
may find itself affixed to the refrigerator and shown off to visiting
friends.
A postcard is not a novel, or even a short story. It is a punch line.
Snappy, to the point, and unconcerned with extraneous detail, a postcard
shows up, throws out a one-liner, and then waits for a response.
Crafting the message isn't the only part of the design process, however.
A postcard is also essentially a graphic medium. It requires an
arresting image or graphic in order to stay in the mind of the
recipient. By pairing tightly honed text with an exquisitely chosen
image, the postcard will be well received, leading to a successful
marketing campaign. However, give yourself plenty of time to work on the
design. Despite its seeming simplicity, the design of a postcard
requires serious thought and focus. Break the process down into discrete
components. Rome was not designed in a day.
No matter how brilliant the design, a certain percentage of your
postcards will not produce immediate results. Do not be discouraged. If,
however, you receive absolutely no response from your campaign, it's
time to actively solicit feedback. Was the message too oblique? Did you
send the postcard to addresses that were no longer valid? Was the design
hard to read or repulsive? Allow yourself the room for a learning
curve. No one gets it 100% right the first time out. In fact, no one
ever gets it right 100% of the time.
About the Author
Postcard printing and marketing can be an enormously successful venture, provided you keep incorporating constructive criticism into your design schemes. By using ColorFX's design templates, you can create engaging and successful marketing campaigns without depleting your budget.
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