Marketing Articles
41: How to Write Direct Mail Letters that Sell
What tricks are used by professional copywriters to create direct mail letters that really sell? Follow this step by step guide to create your own truly effective direct mail letters, and start transforming your direct mailcampaigns.
42: How Can Your Existing Customer Database Help You Gain More Business?
Even a business development strategy as simple as selling more to your existing customers requires careful preparation and good organisation. But most of all, a good quality and accurate customer database is essential.
43: Business Growth Strategies Part 1: New Business Profiling & Data
Examining your existing customers can provide the key to unlocking new business. How can you analyse your b2b or b2c existing customer database and use this information to identify new business prospects?
44: Business Growth Strategies Part 2: New Business Development
Embarking on a new business development programme aimed at converting prospects into new customers is a key method for achieving growth. What different strategies can be used to make your new business development activities successful?
45: Stress Toys Come in Many Shapes
There is a stress toy called Zen Garden that comes with a wooden tray, pure white sand and some rocks, along with a rake. The sand represents water, and the rocks, mountains. You use the rake to make patterns in the sand, resembling swirling pools or swift streams as the seller suggests, and contemplate the mountains rising out of them.
46: Stress Shapes - Functional, Quirky, Amusing, Numerous
The original stress shape was most likely the spherical ball shape. Made of a malleable material like foam or filled with gel or powder, the ball could be held in one's hand, was squeezable and convenient to carry around.
47: Stress Relievers Come in Different Forms
The search for stress relievers has become an integral part of modern life. Stress occurs when actual experiences fall below expectations. For example, you expect some respect and dignity but find your boss shouting at you, making you look undignified.
48: Stress Reliever Ball - A Multipurpose Item
Stress reliever balls, that might be foam balls or containers filled with gel or powder, help relieve different kinds of stress. They help relieve the physical stress on the hands and wrists experienced by guitarists, assembly line workers and computer operators.
49: Stress Relief Balls - A Pleasing Way to Relieve Stress
Stress relief balls - different kinds of shapes made of polyurethane foam - are becoming increasing popular. This popularity is probably more due to the pleasing experience that the balls (or rather, shapes) provide to the user than their stress relief effects.
50: Stress Balls Are Not Just for Stress
Stress balls are polyurethane foam balls (or rather, shapes) intended to be squeezed. They are used not only for relieving psychological stress but also for preventing problems such as carpal tunnel syndrome that is frequent among guitarists, assembly line workers and computer operators. Stress balls are also used for exercising hand muscles and for relieving monotony.
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