Get Great Photography For Your Catalogs
by: print_place01
Total views: 121
Word Count: 600
More than your catalog printing
content and listing of your products and services, what attracts your
target readers to your catalog printing project are the photos and
illustrations you decide to include in your print marketing materials.
A picture paints a thousand words. That is why in your catalog printing project, you have to make sure that your photos and pictures paint a pretty picture when it comes to promoting your business.
When hiring a graphic designer and photographer to work for the
elements in your catalog printing project, hire someone who knows
everything there is to know about photography because it can make or
break your target readers’ reaction to your print catalogs. Or if you
decide to do it yourself, here are a few suggestions to help you get
the most of your catalog printing photography experience:
Product/Service is king.
You always have to remember that without your products and services,
your catalog printing project is nothing. You only have your catalog
printing pieces because of one reason: to promote your products and
services.
No matter what the style, design or layout of your pictures and photos,
the bottom line is to highlight your products and services.
The most popular catalog printing photos are often featured in bold and
brilliant colors, with clear and concise format, no background, but
with a soft drop shadow. This makes it easy for your target readers to
know what’s in store for them.
By using no added element to enhance your products and services in your
catalog printing photography, it produces better pictures by:
• making the feature products seem like they’re ready to jump off the page;
• creating much larger photos;
• providing the easy transition between the product edges and the page, which is done by the drop shadow effect; and
• creating much flexible product photos and pictures.
Group Shots: Avoid Like The Plague
Although your catalog printing project includes many of your products
and services (in fact, all of them), it doesn’t mean that you have to
get them in groups to maximize your space. You put them all together in
groups to help you give equal exposure to each one of your products.
However, studies have shown that instead of giving each of your
products the proper exposure, group shots only make it less favorable
to the eyes of your target readers. More than anything else, your group
shots of your products help in decreasing your products’ sales
opportunity in your catalog printing project. Better to just do them
individually.
Always get full ownership rights.
Most photographers charge you per photo done. In addition, they retain
the ownership of the photo rights. In order to avoid this, you might
want to look for a catalog printing photographer who charges by the
hour and lets you negotiate with them regarding the unlimited use of
your catalog printing photos or even outright ownership.
And as always, the bottom line is to get a catalog printing
photographer that is willing to work with you to achieve what you have
in mind for your catalog printing project.
Every person you let in to help you come up with an award winning
catalog printing (for your target readers, that is) should act and do
their tasks like family – caring for the project and wanting the same
things that the owner dreams for his or her business. Only when you
find these persons that you’ll be guaranteed to achieve your dreams for
your business.
About the Author
For more information, you can visit this page on Catalog Printing
Rating: Not yet rated
Login to vote