Creative Catalog Graphic Design From The Pros
by: print_place01
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Word Count: 710
The impression you make with your catalog printing
project is the only chance you have of ever getting your prospective
clients to become interested in your business. That first impression
would more likely get you a sale, create a relationship with your
target readers, keep a current one, as well as maintain your status in
your business niche. Hence, everything you do to market your business
would become concrete by the impression you make to your target
audience.
As image is very important, so is your catalog printing
project that builds your image for you and your business. This is where
effective catalog printing design comes in. Your catalog printing
design would either make or break your business success for you.
Despite the prestige it has right now, graphic design doesn’t mean that
you have to shell out a huge chunk of your budget to be able to afford
a professional and skilled catalog printing designer to make an impact.
In fact, catalog printing design should not be pricey at all. When done
right, your catalog printing designer can actually help you save money
if they have the knowledge and experience to produce your catalog
printing job for you. A good and reliable catalog printing designer
should know the ins and outs of the industry that include the catalog
printing presses, commercial catalog printing, other catalog printing
techniques and considerations, as well as the catalog printing
production process itself.
So here are a few catalog printing design tips from the pros to help
you create a compelling catalog printing project that reflects your
company’s good sense and taste in your design and message.
To avoid “gradation banding” - Always lessen your line screen to a reduced state (e.g. if 150, try 133).
- Create line screens that can cover better when overlaid on each
other. This is possible when you apply as many color processes as
possible in your catalog printing project.
- Fountain steps should be increased to the maximum, which is 256 and up.
- Show light screens and gradations to their fullest by always checking
each of your film pieces. Some may not be able to show any of the
lighter screens or gradations in your catalog printing photos.
- Also, it is better to use match points during the production of light screens and gradations.
To save money on film We all know how expensive it is to actually
purchase all the films you’ll need in your catalog printing project.
The way to save on film is to set up smaller documents to print as
spreads, like in your catalog printing project. Check with your catalog
printing shop if they will ask for a “reader’s spreads” or “printer’s
spreads”. The difference is that the former is based on how your target
readers will see them, such as pages 1 and 2 is a spread, pages 3 and 4
is another spread, and so on.
The printer’s spreads, on the other hand, depends on how the page would
be fed into the catalog printing press. There is a difference between
the two so lest you want to pay for more, ask your catalog printing
company for their preference.
To set up your digital output - Always use PostScript fonts rather than TrueType fonts.
- Include the printer fonts and screen fonts in your disk, as well as the original images with your output file.
- Do not apply large solid areas in your catalog printing design. They do not print well.
- All scanned images should be in CMYK or grayscale in TIFF format, including your pantone colors. No RGB or JPEGs please.
- On graduated blends, lighter ones are preferred rather than the darker blends as they are likely to band.
And finally, always provide a printed proof with your file for easy reference.
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