Automated Solutions Can Drive Your Business Forward
by: JoePolish
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Word Count: 544
Business
owners and entrepreneurs get all of the tricks of the trade and lots of ideas
and, without a doubt, those are very valuable, but the ability to systematize
all of that and put it into an automated solution that drives their business
forward is critical.
We talk
frequently about automated follow-up — following up with prospects, with
customers and with partners. We talk about doing it in a way that enables
business owners and marketers to really establish a relationship with their
prospects and customers.
The Benefits of Automation
There is
transactional business and there’s relationship business. If you want to
develop a very powerful relationship business, and you don’t have an unlimited
amount of time or an unlimited number of employees who can work for you, you’ve
got to use automation in order to make that happen.
The
benefits, ultimately, are about relationship and about building a client base
that enables you to grow your business to levels that you really cannot do if
you don’t have the automation, the technology to make that happen.
I want to
make another point also. I think about my average week. How many times am I
sold to? How many impressions do I get from people trying to sell me their
stuff? I don’t know what the numbers would be in an entire week, but it’s going
to be many, many thousands of these impressions.
When doing
follow-up, whether the person is still a prospect or whether that person is a
customer, you’ve got to cut through the clutter. It’s critical to getting the
message from where it is in your brain to your customer. The follow-up doesn’t
happen, they don’t hear you, and it doesn’t matter how valuable the service is
you provide. You just can’t get the message to them.
Getting into the Mindset
What has
really been instrumental in the success of my business is more of a mindset
than it necessarily is a technique, because there are plenty of techniques and
promotions out there. A lot of it is just acquiring the mindset. The fact that
people are reading this shows clearly that we are talking to people who want to
improve this and have a concern with what tools can help them do this and what
technologies that are available.
There’s a
seven-letter word that absolutely changed my life, which is bonding. What does
bonding actually mean? It doesn’t mean you just sell something to somebody. It
means that there’s a constant, ongoing relationship. One of the analogies that
I like using with marketing is it’s rarely an event. It’s a process. Sales is a
process, not an event.
For
instance, take a boxer in a boxing ring. The goal of the boxer to win is to
knock the opponent out. Well, the goal of the entrepreneur is to make the sale.
Typically,
all of the little touches, all of the punches, all the little things you can do
to make contacts are going to get you that much closer. So, that’s the whole
process.
About the Author
Joe
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