Promotional Products For Office Supply Companies
by: gareth
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Word Count: 609
The second largest consumers of promotional products
are office supply companies – and it’s little wonder. Since most
stationers and office supply retailers offer the same range of
products, there are only a few ways to stand out. The most important
way, of course, is in establishing and maintaining excellent customer
relationships. Those relationships should be based on providing the
very best customer service possible – but promotional products also
play a valuable part in making those relationships personal.
Since so many promotional products
are products that are offered for sale by office supply companies and
stationers, there are many choices of promotional products that are
appropriate for your type of company. The ones that you choose will
depend on the purpose of your promotion. Any promotional products or
marketing gifts should be part of a carefully planned and considered
marketing plan. Some considerations in choosing the right promotional
products for your company are:
Purpose of the Promotional Gift
Marketing professionals use promotional products in many different ways
– often within the same campaign. One campaign might include a mailer
sent out by direct mail with a pad of sticky notes and an offer of a
free mouse pad with an order of more than £25. Your company might
decide to institute a loyalty programme with promo points and different
levels of rewards for purchases. Choose promotional products that are
appropriate to the purpose of the gift.
Value to Cost Ratio
Once you know the purpose of the gift that you’re giving, you can
assign a value to it. If you’re sending out direct mail flyers and
expect a response of 1 out of every 300 mailers, the cost of three
hundred mailers is your cost to acquire one new customer. You can
reduce that amount by increasing the response to your mailers with a
more valuable gift. The gift that you choose to give your most valued
customers should be of higher value than one that you hand out to a
customer who may make one purchase every two or three months.
Increase sales of particular items
Want to increase sales of one of your high profit margin items? Offer a
promotional gift with purchase and you’ll see sales soar. Choose
promotional products that coordinate with the products that you want to
sell. Better yet, choose a product that is complemented by the product
on which you want to increase sales. Is your intent to increase sales
of a particular size of sticky notes? Include a free refillable note
dispenser in the right size for that line of sticky notes.
Timing of your Promotional Campaigns
Pay attention to the timing of your promotional campaigns. There are
certain types of items that will make a big impression at particular
times of year. Calendars and desk pads at the turn of the year, account
books just before tax time, loyalty gifts at holiday time – these are
all well-timed promotional gifts. Other promotional campaign ideas are
timed in the life cycle of the company or of your company. Anniversary
promotions, office opening gifts and the like are all great ways to
recognize your customers and increase your name recognition at the same
time.
About the Author
Gareth Parkin is the co-founder of Ideasbynet, the UK's leading online <a href="http://www.ideasbynet.com/">promotional products</a> and <a href="http://www.ideasbynet.com/">promotional items</a> company based in the north of England. Established in 2001,
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