Five Promotional Ideas For Non-Profit Awareness Campaigns
by: gareth
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Word Count: 623
Non-profit agencies often find themselves
working on public awareness advertising and marketing campaigns. While
radio PSAs and flyers are good ways of spreading the word, promotional
items can really launch a message in a way that it can’t be ignored.
Whether your message is a greener Earth or cleaner lungs, here are five
ideas for non-profit campaigns using promotional items.
Get peer leaders on board.
One of the most effective methods for getting your marketing message
out to the widest audience possible is to get peer leaders on board
first. That works just as well in the executive business community as
it does in the world of teens and school. Start your campaign with an
event targeted at peer leaders, using promotional items
to reinforce your point. Give out promotional t-shirts and conference
folders emblazoned with your brand logo and advertising message. The
conference participants will wear them or carry them, bringing
additional publicity to your cause and highlight your brand and
organisations message even further.
Get viral.
The tactics used by guerilla marketers work just as well for non profit
PSAs. Put your slogan or logo and web site address on a range of
inexpensive promotional items
and start handing them out on street corners. The visibility will raise
brand awareness and the curiosity factor will bring people to hear your
message. If you choose wearable promotional items, every one that you
hand out will reach dozens of other eyes.
Give out goodies in return for a pledge or work.
Give to get is a time-honored tradition in the advertising world, and
it can work for you too. Need signatures on a petition? Hand out car
stickers to those who sign. Looking for a commitment to eschew teen
drinking? Give out “I signed The Pledge” lanyards or jelly bracelets.
Be sure to choose promotional items that have a high visibility factor
to ensure that your campaign gets the most visibility possible..
Use promotional items for membership drives.
Whether you hand out an inexpensive promo item to every new member or
choose higher value items as recruitment incentives to existing
members, promotional items can boost your membership numbers into
overdrive. Increase their draw by choosing highly visible promotional
items like t-shirts and carry bags as your message carriers.
Choose promotional items that are appropriate for your message.
If you’re raising green or environmental awareness, it doesn’t make
much sense to hand out disposable items or those made from petroleum
based products. Make sure that everything you hand out fits your
specific message – but don’t be afraid to give it a clever and novel
twist. Hand out imprinted breath strips for an anti-smoking campaigns
with the message “You wouldn’t need these if you didn’t smoke” or mug
snugs imprinted with the message “I Don’t Drink!” for a teen drinking
awareness campaign.
For additional information on promotional items, business gifts and marketing promotional products
why not check out the market leading online suppliers where you will
find a massive range of items to choose from and also get exceptionally
low prices combined with highly professional fast service levels.
About the Author
Gareth Parkin is the co-founder of Ideasbynet, the UK's leading online <a href="http://www.ideasbynet.com/">promotional products</a> and <a href="http://www.ideasbynet.com/">promotional items</a> company based in the north of England. Established in 2001,
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