Choosing The Most Effective Promotional Tool For Your Initial Campaign
by: print_place01
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Word Count: 498
When choosing the most effective
promotional tool for your initial campaign, it is not just selecting
what can give you the most sales; but it is also choosing what is best
suited for you.
Whether you choose to use promotional materials such as flyers, postcards, printed catalogs,
brochures, posters, or even your business cards, the success of your
marketing tool depends on how well they’re able to represent your
business to your target audience.
So before you consider what would be the best option for your business,
understand first the main elements that make up one marketing campaign.
Knowing the strengths and limitations of each would help you formulate
the most effective promotional tool for your initial campaign.
Advertising – If you utilize a marketing campaign that doesn’t need
person-to-person contact to convey your message, then that’s
advertising. Typical of most advertising campaign uses “prime media” to
communicate ideas or the products. When we say “prime media” we mean
TV, radio, newspapers and other print publications, billboards, in
movies, among others.
The main purpose of advertising is to inform your audience, as well as
persuade them to agree on your idea. That is why in advertising you
have the message (what you want to say) and the medium (how you convey
your message). These two elements, when combined, give you the means to
guide your audience to the benefits of your business.
Direct Marketing – As its name connotes, direct marketing is achieved
when you build a relationship between you and the client. This type of
promotional tool makes use of individual contact which makes it highly
personal.
Public Relations – It is similar to advertising as it utilizes the
media to convey your product information or message to the public. On
the other hand, public relations is different from advertising because
you don’t have to pay for the time or space used directly. Payment is
usually in kind.
Sales Promotion – Sales promotion is a marketing strategy that allows
you to give incentives and freebies to your clients as well as your
distribution channel to motivate your clients to buy your product or
service (i.e. free pet grooming when you buy 2 bottles of dog shampoo).
Personal Selling – This means that you actually talk to your target
clients with the goal of making a sale. It may start with you building
a relationship with your prospective buyers, but always ends with the
purpose of closing the sale.
All of these marketing campaigns have their own strengths and
weaknesses. Choosing the most effective promotional tool for you would
depend on how much of each tool you need for your products and
services. You may choose to use just one, or you might want to try them
all. The main thing though is to choose not only the best, but the most
suitable medium that represents the kind of business you can provide.
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